Press Release: The Brewers Association (BA)—the not-for-profit trade association dedicated to advocating for small and independent American craft brewers—today announced the retirement of president and CEO Bob Pease. After 32 years with the Brewers Association, Pease will step down in early 2025 once his successor is in place.
The 120th day of the year (Monday, April 29) is upon us, and at Dogfish Head Craft Brewery, that’s considered a holiday! To celebrate “120 Day”, Dogfish Head announces the annual return of its fan-favorite 120 Minute IPA, and unveils its all-new beer packaging artwork, complete with brighter, more eye-catching graphics and a bigger, bolder “shark-and-shield” logo.
“Typically, the 120th day of the year means it’s time to crack a 120 Minute IPA and raise a glass to another year’s release of this beautiful beer,” said Sam Calagione, Dogfish Head Founder & Brewer. “This year, I get to do that AND commemorate the official launch of our all-new beer packaging artwork, which is finally rolling out to shelves nationwide. It’s been a long, but rewarding journey to get to this new look, so raising a fresh 120 Minute IPA sounds like the perfect celebration to me!”
After a more than year-long exploration of artistic goodness, Dogfish Head rolls out new beer packaging artwork for all its brews – from the iconic, continually hopped 60 Minute IPA to the paloma-inspired, beer-cocktail hybrid Citrus Squall, and everything in between. Feedback from fans informed the brand’s beer packaging redesign, which centered around three specific directives.
Lean into the brand’s nautical roots.
Drawing inspiration from the brand’s coastal Delaware birthplace, each Dogfish Head beer’s new label design is anchored with a singular, nautical-centric “hero” illustration – a sailboat, a lighthouse, a compass and more.
Lead with flavor.
Honoring Dogfish Head’s longtime commitment to brewing beers with unique culinary ingredients outside the Reinheitsgebot (the German purity law stating beer must only be brewed with water, hops, barley and yeast), each beer’s new label also features drawings of its ingredients. These drawings, coupled with two-word flavor descriptors, are intended to provide drinkers with clearer flavor expectations at shelf.
Give the shark room to swim.
Dogfish Head’s new beer packaging highlights an enlarged, black-and-white version of the brand’s original “shark-and-shield” logo from the 90s. This update allows the brand’s logo to stand out against its new, brighter-colored packaging, and ensures any thirsty souls traversing the craft beer isle can easily spot Dogfish Head’s products.
Just like Dogfish Head’s new beer packaging, its fan-favorite 120 Minute IPA is now making its way to shelves from coast-to-coast, where legal. An imperial IPA continuously hopped with a copious amount of high-alpha American hops throughout the boil and whirlpool, 120 Minute IPA is then dry-hopped with another boatload of hops to create what some call, “The Holy Grail for Hopheads!” Clocking in at 15.5% ABV, 120 Minute IPA is unfiltered, abundantly hoppy and perfect for cellaring. So, grab a 4pk/12oz bottles, crack one to toast the launch of Dogfish Head’s new beer packaging and put the rest away to enjoy later.
For more on Dogfish Head, or to track down its beers near you, visit www.dogfish.com.
ABOUT DOGFISH HEAD
With quality, creativity and non-conformity at its core, Dogfish Head has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened nearly 30 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits –whiskeys, gins, vodkas, rums and more – and spirits-based, ready-to-drink canned cocktails. A Boston Beer Company brand and proud supporter of the Independent Craft Brewing Seal, Dogfish Head is a Delaware-based company consisting of Dogfish Head Craft Brewery, a production brewery and tasting room; Dogfish Head Distilling Co., a production distillery; Brewings & Eats, a brewpub and live music venue; Chesapeake & Maine, a seafood and cocktail spot; and the Dogfish INN, a beer-themed, canal-front hotel. For more about Dogfish Head, please visit www.dogfish.com or follow the brand on social media.
Press Release: The World Beer Cup (WBC), the largest beer competition in the world hosted by the Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers—honored the best beers in 110 categories covering 172 different beer styles (including all subcategories).
Press Release: SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), today announced a design refresh to make the Sweetwater brand more impactful, cohesive, and memorable to consumers. SweetWater’s updated portfolio of beers is available now across the Southeast and in select national markets.
The new logo and packaging are part of a renewal of SweetWater’s portfolio, which includes new names for select year-round beers, as well as new innovations, such as the 420 Pale Ale brand family, an expansion of the iconic 420 Pale Ale that includes three new versions of the classic beer. SweetWater is focused on appealing to a wider audience with a modern and relatable aesthetic, improved shelf visibility, and style-driven brand families and innovation platforms that strongly align with both established and emerging categories.
Prinz Pinakatt, Chief Marketing Officer, Tilray Beer at Tilray Brands, said, “This rebrand marks a new chapter for SweetWater and is a celebration of the craft beer revolution sparked in Atlanta. We want to build off the SweetWater legacy built over nearly three decades by finding new ways to stand out and attract the next generation of SweetWater fans with an appealing look and enticing lineup of classic craft beer styles, exciting innovations, and beyond-beer offerings. We’ve also renamed our IPA to ‘Atlanta’s OG IPA’ and wrapped our cans and packaging with psychedelic artwork depicting Sweetwater creek, staying true to our brand DNA.”
Born and brewed in Atlanta, SweetWater’s refreshed year-round lineup includes:
To find these beers in a store near you, please visit SweetWater’s beer finder.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.
For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew on all Instagram and Twitter.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.
Press Release — The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission (<0.5% ABV). An exceptionally refreshing non-alcoholic fruit brew, General Admission combines the flavor attributes of a non-alcoholic beer and a fruited seltzer water to create the ultimate sober-centric sipper. Designed for drinkers that want to limit their alcohol intake, but certainly not their fun, General Admission is available in four deliciously fruit-forward flavors – Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix.
Press Release: The accolades keep pouring in for Fort Myers Brewing Co. as they proudly announce their latest achievements in the world of craft brewing. The esteemed brewery has been named Florida’s Best Large Brewery, further solidifying its status as a leader in the industry. Adding to the celebration, Fort Myers Brewing has clinched an impressive array of medals, including golds and silvers, at the 2024 Best Florida Beer Brewer’s Ball.
Leading the charge are our gold medalists, the OYA Double IPA and Czech Around Pilsner. OYA, known for its potent citra hop character, took home the gold in the Imperial IPA category, while Czech Around, a super refreshing and malty delight with a spicy hop finish, secured the gold in the Bohemian Pilsner category.
In addition to OYA and Czech Around’s triumphs, Fort Myers Brewing’s lineup boasts other standout brews, such as the Penny Lager, a Copper Lager exuding a warm, inviting malt character reminiscent of biscuit, honey, and subtle bruleed sugar which secured a silver medal in the American Style Amber Lager category. The illustrious Chocolate Stout is a decadent Imperial Stout beloved by chocoholics everywhere. This brew, boasting rich layers of chocolate intertwined with hints of dark roasted coffee, has garnered top honors, including a bronze medal at this year’s Best Florida Beer competition.
Fort Myers Brewing Co’s signature High 5 IPA, an IPA featuring Citra and Centennial hops, has clinched multiple gold medals including the Gold Medal for Best Florida Beer in 2015 and 2023. Over the years, High 5 has reaffirmed its status as a fan favorite winning a bronze medal in the Pale Ale Category.
“We are thrilled to be recognized as Florida’s Best Large Brewery,” exclaimed Rob Whyte, co-founder of Fort Myers Brewing Co. “It’s a testament to the dedication and passion of our team, who consistently strive for excellence in every batch we produce.”
For those seeking a taste of victory, Fort Myers Brewing invites beer enthusiasts to savor their award-winning brews, available on tap or in cans at their brewery located at 12811 Commerce Lakes Drive, Suite 28, in Fort Myers and at various locations throughout the state of Florida.
The recent accolades come on the heels of Fort Myers Brewing’s consistent success at the Best Florida Beer Championships, where they have medaled every year since their inception in 2013. With a total of 37 Best Florida Beer accolades including; being named Best Large Brewery in Florida 3 times, 17 gold, 9 silver, and 11 bronze medals under their belt, Fort Myers Brewing continues to set the bar high for craft breweries across the state. The Best Florida Beer Championships, a sanctioned beer, mead, and cider championship is sponsored by Best Florida Beer. This professional competition aims to promote commercial breweries, their brewers, and excellence in craft beer. The 2024 competition attracted 780 judged entries in 46 Medal Groups.
About Fort Myers Brewing
Opening in an industrial park in 2013, Fort Myers Brewing Company was the first microbrewery in Lee County. Now, as one of the largest breweries in the state of Florida, we continue to lead the surging craft beer movement. Amidst our rapid growth, FMBrew’s promise remains the same – to brew the best beer you’ll ever drink!
As Tampa and the greater craft beer community begin to brace for Tampa Bay Beer Week and the events, festivals, bottle releases, and more, there appears to be a plethora of great beer lined up for the entire week. Knowing that many of these events will be outdoors and that many great beers will be available, here are a few tips for surviving outdoor events in the aptly named Sunshine State.