Deschutes in Florida Graphic

Deschutes Brewing has launched Florida distribution

Bend, Oregon’s Deschutes Brewing was one of the last large independent craft breweries without Florida distribution. As of July 2024, cans and kegs of Deschutes’ offerings have been spotted at bars, pubs, and bottle shops around the state, but no official word from Deschutes Brewing or any distributor had been issued. Florida Beer News reached out to the brewery for more information.

Bob Pease to retire after 30 years in 2025.

Brewers Association Announces Retirement of President & CEO Bob Pease

Press Release: The Brewers Association (BA)—the not-for-profit trade association dedicated to advocating for small and independent American craft brewers—today announced the retirement of president and CEO Bob Pease. After 32 years with the Brewers Association, Pease will step down in early 2025 once his successor is in place.

Dogfish Head rebranded beers

Dogfish Head Craft Brewery Unveils New Beer Packaging Artwork & Announces the Return of its Fan-Favorite 120 Minute IPA

The 120th day of the year (Monday, April 29) is upon us, and at Dogfish Head Craft Brewery, that’s considered a holiday! To celebrate “120 Day”, Dogfish Head announces the annual return of its fan-favorite 120 Minute IPA, and unveils its all-new beer packaging artwork, complete with brighter, more eye-catching graphics and a bigger, bolder “shark-and-shield” logo.

“Typically, the 120th day of the year means it’s time to crack a 120 Minute IPA and raise a glass to another year’s release of this beautiful beer,” said Sam Calagione, Dogfish Head Founder & Brewer. “This year, I get to do that AND commemorate the official launch of our all-new beer packaging artwork, which is finally rolling out to shelves nationwide. It’s been a long, but rewarding journey to get to this new look, so raising a fresh 120 Minute IPA sounds like the perfect celebration to me!”

Dogfish Head rebranded beers

After a more than year-long exploration of artistic goodness, Dogfish Head rolls out new beer packaging artwork for all its brews – from the iconic, continually hopped 60 Minute IPA to the paloma-inspired, beer-cocktail hybrid Citrus Squall, and everything in between. Feedback from fans informed the brand’s beer packaging redesign, which centered around three specific directives.

Lean into the brand’s nautical roots.
Drawing inspiration from the brand’s coastal Delaware birthplace, each Dogfish Head beer’s new label design is anchored with a singular, nautical-centric “hero” illustration – a sailboat, a lighthouse, a compass and more.

Lead with flavor.
Honoring Dogfish Head’s longtime commitment to brewing beers with unique culinary ingredients outside the Reinheitsgebot (the German purity law stating beer must only be brewed with water, hops, barley and yeast), each beer’s new label also features drawings of its ingredients. These drawings, coupled with two-word flavor descriptors, are intended to provide drinkers with clearer flavor expectations at shelf.

Give the shark room to swim.
Dogfish Head’s new beer packaging highlights an enlarged, black-and-white version of the brand’s original “shark-and-shield” logo from the 90s. This update allows the brand’s logo to stand out against its new, brighter-colored packaging, and ensures any thirsty souls traversing the craft beer isle can easily spot Dogfish Head’s products.

Just like Dogfish Head’s new beer packaging, its fan-favorite 120 Minute IPA is now making its way to shelves from coast-to-coast, where legal. An imperial IPA continuously hopped with a copious amount of high-alpha American hops throughout the boil and whirlpool, 120 Minute IPA is then dry-hopped with another boatload of hops to create what some call, “The Holy Grail for Hopheads!” Clocking in at 15.5% ABV, 120 Minute IPA is unfiltered, abundantly hoppy and perfect for cellaring. So, grab a 4pk/12oz bottles, crack one to toast the launch of Dogfish Head’s new beer packaging and put the rest away to enjoy later.

For more on Dogfish Head, or to track down its beers near you, visit www.dogfish.com.

 

Dogfish Head 60 Minute IPA

ABOUT DOGFISH HEAD
With quality, creativity and non-conformity at its core, Dogfish Head has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened nearly 30 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits –whiskeys, gins, vodkas, rums and more – and spirits-based, ready-to-drink canned cocktails. A Boston Beer Company brand and proud supporter of the Independent Craft Brewing Seal, Dogfish Head is a Delaware-based company consisting of Dogfish Head Craft Brewery, a production brewery and tasting roomDogfish Head Distilling Co., a production distillery; Brewings & Eats, a brewpub and live music venue; Chesapeake & Maine, a seafood and cocktail spot; and the Dogfish INN, a beer-themed, canal-front hotel. For more about Dogfish Head, please visit www.dogfish.com or follow the brand on social media.

World Beer Cup 2024

Winners of 2024 World Beer Cup Announced

Press Release: The World Beer Cup (WBC), the largest beer competition in the world hosted by the Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers—honored the best beers in 110 categories covering 172 different beer styles (including all subcategories).

SweetWater Brewing rebrand 2024

Sweetwater Brewing unveils modern rebrand

Press Release: SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), today announced a design refresh to make the Sweetwater brand more impactful, cohesive, and memorable to consumers. SweetWater’s updated portfolio of beers is available now across the Southeast and in select national markets.

The new logo and packaging are part of a renewal of SweetWater’s portfolio, which includes new names for select year-round beers, as well as new innovations, such as the 420 Pale Ale brand family, an expansion of the iconic 420 Pale Ale that includes three new versions of the classic beer. SweetWater is focused on appealing to a wider audience with a modern and relatable aesthetic, improved shelf visibility, and style-driven brand families and innovation platforms that strongly align with both established and emerging categories.

SweetWater Brewing Shares New Branding

Prinz Pinakatt, Chief Marketing Officer, Tilray Beer at Tilray Brands, said, “This rebrand marks a new chapter for SweetWater and is a celebration of the craft beer revolution sparked in Atlanta. We want to build off the SweetWater legacy built over nearly three decades by finding new ways to stand out and attract the next generation of SweetWater fans with an appealing look and enticing lineup of classic craft beer styles, exciting innovations, and beyond-beer offerings. We’ve also renamed our IPA to ‘Atlanta’s OG IPA’ and wrapped our cans and packaging with psychedelic artwork depicting Sweetwater creek, staying true to our brand DNA.”

Born and brewed in Atlanta, SweetWater’s refreshed year-round lineup includes:

  • Atlanta’s OG IPA (6.3% ABV): SweetWater’s original IPA, hopped to the gills to lay down hints of grapefruit and pine on the palate, with a clean and bright finish.
  • Tropical High Hazy IPA (6.2% ABV): With a tropical breeze of mango, stone fruit, lime, and pine flavors, this isn’t a mirage, but a tasty refreshing oasis in your pursuit of haziness.
  • Gone Trippin’ West Coast-style IPA (7% ABV): The style that started it all, Gone Trippin’ heads straight to the coast with its citrus and pine hop aromas paired with a malty backbone to stay on center.
  • G13 Dank Double Hazy IPA (9% ABV): SweetWater’s signature one-two punch of piney, citrusy hops paired with authentic strain-specific terpenes creates a dank and juicy hybrid hazy IPA that’s ready to rip with an elevated ABV.
  • G13 Hazy IPA (6% ABV): This draft-only brew features G13’s legendary dank and resinous aromas with a lower ABV.
  • Goin’ Coastal Pineapple IPA (6.1% ABV): This pineapple-laced IPA delivers bright aromas from the Columbus, Cascade, Simcoe, Centennial and Citra hop additions, followed by a quick finish, just like those three-day weekends.
  • Tropical Dub Hazy Double IPA (8.5% ABV): This hazy, juicy, double dry-hopped IPA hits high notes of mango, passionfruit, pineapple, and pine with a nice dose of wheat and oats that create a smooth, easy-drinking experience.
  • High Light IPA (4% ABV): A session IPA brewed with sticky Hop Hash to keep the flavor high, calories low, and ABV mellow, crisp and crushable.
  • Blue Blueberry Wheat Ale (4.6% ABV): A fan-favorite classic from SweetWater, this easy-drinking ale features a subtle and appealing blueberry aroma and an extra clean finish.
  • American Lager (4.5%): SweetWater American Lager isn’t meant to be complicated. This easy-drinking brew features a 100% pilsner grain bill to create a crispy, clean body with elevated spicy and floral hop notes that keep the alcohol and bitterness low.
  • 420 Pale Ale family: SweetWater’s iconic 420 Pale Ale (5.7% ABV) is joined by three new styles inspired by the classic: 420 Citrus Haze Hazy Pale Ale (5.4% ABV), 420 Extra Chill Cold Pale Ale (4.5% ABV), and 420 Mango Crush Pale Ale (4.8% ABV).

To find these beers in a store near you, please visit SweetWater’s beer finder.

About SweetWater Brewing

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaignSweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew on all Instagram and Twitter.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.

General Admission Beer from BBC

The Boston Beer Company Debuts First-of-its-Kind Non-Alc Beverage, General Admission

Press Release — The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission (<0.5% ABV). An exceptionally refreshing non-alcoholic fruit brew, General Admission combines the flavor attributes of a non-alcoholic beer and a fruited seltzer water to create the ultimate sober-centric sipper. Designed for drinkers that want to limit their alcohol intake, but certainly not their fun, General Admission is available in four deliciously fruit-forward flavors – Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix.